Terapage Redefines Computer-Assisted Telephone Interviewing with End-to-End AI Automation for Global Market Research

London-based Terapage, the AI-powered market research platform, is changing how organisations run traditional telephone research. With its AI-moderated CATI(Computer-Assisted Telephone Interviewing) capabilities, Terapage provides research teams with a single workflow to recruit participants, conduct multilingual phone interviews, and generate AI-driven insights across every region and time zone.

Traditional CATI research has long required hiring regional teams and local moderators for every market, a slow and costly process. Terapage eliminates this bottleneck by combining programmable telephony, AI moderation, participant recruitment, call scheduling, consent management, transcription, and analysis into one connected research ecosystem.

At the core of the platform is adaptive probing, which allows AI interviewers to follow structured research scripts. They respond to participant answers naturally and probe deeper when clarification is needed.

Terapage also brings participant recruitment directly into the CATI workflow. Researchers can easily source participants from existing studies, CSV uploads, or data warehouses such as Salesforce, Databricks, and Snowflake, with automatic checks for phone number quality, duplicate records, and missing data before calls are queued.

The platform's configurable AI moderators support 27 languages, multiple accents, tones, and personalities, allowing research teams to tailor the interview experience to each target market. Global scheduling tools let teams manage call windows, quiet hours, time zones, and campaign metrics such as call duration and completion rates from a centralised dashboard.

Additionally, the consent management and compliance controls, including DNC scrubbing, are built directly into the telephone campaign setup process. Once interviews are complete, recordings are automatically transcribed by Terapage's AI-powered insight tools, which highlight themes, sentiments, and recurring patterns across large volumes of conversations. They also support multilingual transcript translation for cross-market analysis.

Multilingual support extends across the entire workflow. Combined with configurable interviewer language and accent settings, Terapage allows research teams to conduct interviews in the language appropriate to each market and review translated transcripts side by side, making it easier to compare insights across regions without losing the context of individual conversations.

"Our goal with AI-moderated CATI is not to remove the human element from research, but to give research teams the speed to have more of those conversations, without compromising on depth," Dr Anietie Godswill, Founder and CEO of Terapage.

By unifying recruitment, interviewing, compliance, and analysis, Terapage positions AI-moderated CATI as a faster, more scalable, and more cost-effective alternative to conventional call-centre research, while keeping researchers in control of the study design. Research teams using the Terapage CATI see lower operational costs than traditional CATI and faster turnaround than conventional call-centre operations.

Terapage's AI-moderated CATI is part of its broader research suite, which also includes AI-moderated interviews, online focus groups, synthetic user testing, and quantitative survey tools. Research teams can configure a complete telephone research campaign, from participant recruitment to final report, without leaving the platform.

About Terapage: Terapage is an AI-powered market research platform that helps researchers and brands run qualitative and quantitative studies faster, including AI-moderated interviews, focus groups, surveys, and CATI campaigns, with built-in tools for recruitment, transcription, sentiment analysis, and reporting.

Figure 1: AI-moderated CATI interface at Terapage before launch of the Campaign

Figure 2: Terapage’s AI-Moderated Telephone Interview (CATI) dashboard provides an overview of campaign performance, including participants, total calls, completion and answer rates, average call duration, call outcomes, daily call activity, and overall campaign deta

Figure 3: Researchers can select or import participants from multiple sources and bring them directly into an AI-powered telephone interview campaign.

Figure 4: Terapage CATI makes global call scheduling easier by accounting for different time zones and holidays across countries, helping researchers plan interviews at the right time for each region.

Figure 5: Terapage, an AI-powered Market Research Platform