Blogs and SEO play an essential part in any online business strategy, yet it's crucial that best practices be employed when creating and promoting blogs in order to enhance SEO performance and draw more visitors to your site.

As Google becomes better at recognizing low-quality content, it is also vital that your posts add real value for the audience. Instead, strive to provide something of substance each time you post.

Content is king

Content is King has become such a buzz phrase when it comes to blogging for good reason; time after time it has been proven that companies that invest in quality content tend to have greater success than those that don't invest in producing high-grade posts.

Blogging also helps businesses expand brand recognition. For example, two skincare brands competing for the same audience often see one with a blog receive more website traffic due to readers being more engaged with it and likely purchasing from it.

Crafting compelling blog posts requires effort, but is well worth your while. However, be wary of using clickbait tactics as Google is adept at identifying this type of content and penalizing it accordingly.

Keywords

Blogging can help your website rank for relevant keywords, yet to maximize SEO benefits you must optimize each blog post to target specific ones. It is vital that the post title and text contain your main keyword to demonstrate this fact to search engines that it addresses the relevant topic.

Your blog should include up-to-date data in order to increase its rankings. By including this data in your blog posts, Google will see that your site is an authoritative source. This can also improve SERP rankings, making the blog even more important for blogging and seo purposes.

By selecting relevant keywords for your blog's posts, your SERP features such as local packs, image carousels, knowledge panels and video carousels will increase in rank. This can help attract more customers while simultaneously increasing conversions.

Link building

Link building is an off-page SEO technique that involves recruiting other websites to link back to your own. When executed properly, link building can have a profound effect on your rankings; done correctly it could even increase them on Google SERPs (search engine results pages).

Content creation is key when it comes to link building. Create informative and useful posts that people want to share, while tools like Ahrefs can help analyze competitors' backlink profiles - this way, you'll know exactly how much competition awaits when trying to rank for keywords.

Understand the distinctions among links. Links from highly reputable domains carry greater weight than links from unrelated domains; and links that use exact match anchor text should be avoided as these could damage your search engine rankings. Get informed about Blogs and SEO faster by visiting the site.

Social media

Social media can assist your blog and SEO in many ways, although it doesn't directly influence search engine rankings (as explained by Matt Cutts from Google in this video), it can improve organic traffic, time on site and user engagement - as well as create buzz about your site which attracts links and increases visibility. Furthermore, it helps improve content authority and trustworthiness (aligning nicely with Google's expertise, authoritativeness and trustworthiness (EAT) guidelines.

Infographics and original research reports tend to perform best on Google social posts because they present statistics in an easy-to-digest format. Furthermore, they're likely to be shared by other content creators which leads to backlinks and higher SEO rankings.