Google's algorithm is so complex that it's hard to understand how it can decide which content to display on the first page of search results. This algorithm considers hundreds of thousands of pages. But it seems to have an embedded bias. For example, negative content is given more ranking power than positive content.

SpyFu's Keyword Planner is limited to Google's data

If you are looking for a comprehensive SEO marketing tool, look no further than SpyFu. It offers a streamlined interface that allows you to view and digest information. This allows you to make deliberate SEO moves. And analyze your competition's online marketing strategies.

Its competitors include Ahrefs, SEMrush, and Serpstat, all-in-one SEO tools. Although these tools are similar. SpyFu is focused on keyword research and competitive analysis. The free version allows for limited data. While premium plans include unlimited tracked keywords and complete competitor keyword lists.

Keyword tools are a great way to find out what your competitors are targeting. You can find keyword ideas by researching competitors and using the Keyword Planner. Using competitor keywords will allow you to identify terms that are not available in Google's Keyword Planner. Just make sure to restart your search using the competitor's URL.

Using the keyword tool on SpyFu will help you get a more in-depth understanding of your competition. Not only can it give you the competition's keywords, but you can also see where your competitors rank. Unlike the Keyword Planner, SpyFu's keyword tool pulls data from a variety of third-party sources that can be more accurate.

Google Keyword Planner is the most commonly known keyword tool in the market. It makes it easy to find high-quality keywords for your website content and advertising campaigns. This tool analyzes your short list of keywords and gives you estimates based on the number of searches and competition. It will also suggest alternative keywords based on the information it finds.

Keyword planner is a must-have tool for any marketer. It is the quintessential tool for keyword research and knowing keyword difficulty. Marketers have relied on this tool for years. But, there's one major drawback: Google has a vested interest in what keywords you bid on. The 2016 changes caused Google to group keyword variants. And provide less accurate search volume estimates increased scrutiny of Keyword Planner. Google also severely limited the amount of keyword data it publishes. And it has started restricting access to low-spending accounts.

It favors big brands

It's no secret that Google favors big brands in its search results. But what does this bias mean for smaller brands? Well, it can lead to them being underserved in SEO. To get around this, small brands must work harder to ensure their website is as well-performing as large brands.

Google has faced accusations of bias for years. Mostly coming from political organizations and businesses in stiff competition. Some have accused the company of favoring certain businesses. Political groups, or even certain political views. Others have speculated that Google favors big brands because they can afford to pay the costs associated with marketing.

The truth is that big brands have a clear advantage on the web. The internet is a complex ecosystem, and the rise of big brands has forced Google to adjust. The company has even taken steps to make its algorithms more friendly to big brands. One such example involves the "Vince" update from 2009 when Google started giving big brands the advantage they've always had. Google has followed the lead of big brands. And the signals that they send about brand-building have naturally made their way into the search algorithm.