A group of London, Ontario musicians is aiming to make their mark on the global stage by creating an anthem for the FIFA World Cup 2026. As Toronto prepares to host Canada’s first-ever World Cup match, these artists have come together to produce Beautiful Game, an original song that celebrates soccer and international unity.
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Their ultimate goal? To have it chosen as the official theme song of the tournament. The project was spearheaded by Dario Novoa, who not only directed the music video but also featured on the track. The FIFA World Cup is coming to our home, and what better way to spread the word, Novoa said. It’s a huge chance for the world to recognize that we’re on the map.
The musicians took a unique approach by collaborating with a local girls’ soccer team for the music video, blending the worlds of music and sport. The video captures the energy and passion of the game, reinforcing the song’s message of unity and celebration. With the World Cup on the horizon, the group is hopeful that the Beautiful Game.
This will resonate with fans worldwide and become an anthem for one of the biggest sporting events in history. As excitement builds for the FIFA World Cup 2026, a group of London, Ontario musicians is striving to create an anthem that unites people through the power of music and sport. Their song, Beautiful Game, celebrates soccer’s universal appeal and aims to be the official theme song of the tournament.
The tournament, running from June 11 to July 19, will be an expanded 48-team event, featuring 104 matches across Canada, the U.S., and Mexico. Toronto and Vancouver will each host several key matches, marking a historic moment for Canadian soccer. The song and its music videos were produced by Simple Reflections for Artists, a collective of multi-disciplinary artists from the London area.
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This project blends diverse musical styles and voices, including country singer Kristen Renée, who is featured on the track. Right now, we’re working to unite sports and music, which feels especially relevant given today’s world, Renée said. More than ever, we need unity. By blending inspiring lyrics, energetic beats, and the spirit of the game, the artists hope Beautiful Game.
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London, Ontario musicians are hoping their song Beautiful Game will become the official anthem of the FIFA World Cup 2026. This anthem unites people worldwide through the power of music and soccer. The song, created by members of Simple Reflections for Artists, draws inspiration from global musical styles, incorporating influences from Latin America, Europe, and beyond.
Sports and music both have a certain magic and once you unleash it, it takes on a life of its own, said Dario Novoa, the project's director. Each artist, including rapper Big Lou and singer-songwriter J-David, contributed lyrics to craft a song that goes beyond language barriers. With soccer and music, we don’t need to speak the same language to feel connected, Novoa explained.
The artists have already pitched Beautiful Game to FIFA and hope it will also catch the attention of national teams and major sports brands. Their ultimate dream is to perform the song live at one of the FIFA World Cup matches. We wrote it for that purpose, said country singer Kristen Renée. If FIFA loves it and claims it, it belongs to them.
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The musicians continue to share their passion, hoping their song reaches every corner of the soccer world. London-based artists from Simple Reflections for Artists have brought their song Beautiful Game to life with two music videos. One featuring the musicians and another starring young soccer players from a local team.
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The latter video highlights the enthusiasm of AEL FC Canada’s girls’ team, who embraced the project with excitement and energy. The kids believed right into it, said AEL FC Canada president Milton Gougoulias. Everybody was dancing and they were having so much fun.
The video captures team members waving signs, playing soccer, and lip-syncing to the song, creating an inspiring and joyful tribute to the sport. For 11-year-old Olivia Ward, being part of the video was an unforgettable experience. The song is very unique and attractive, she said. Seeing herself in the video for the first time during a watch-party event at London’s BMO Centre was a moment of pride.
Both Olivia and Gougoulias hope the music video reaches the FIFA World Cup stage as a promotional tribute to the sport’s global spirit. Meanwhile, director Dario Novoa aims to collaborate with more soccer teams across Ontario to create similar videos, further blending music, sports, and cultural unity.
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