FunnelCraft - Pick from Sales Funnel Journeys for Your Industry

When building an online store, you want to think about your customers and what you can offer them. Different industries will have different customers with different buying habits. Whether that is helping your wellness customer find the right supplement, offering personal recommendations to pet owners or providing expert advice to skincare customers.

However, providing different journeys for each style of customer can be time consuming.

FunnelCraft can be used by Shopify stores to create sales funnels that improve conversion rates. This can be done with ready-made funnel templates for each industry so that customers have a personal journey. This helps to capture leads, recommend products and help guide customers into making a purchasing decision.

Why Industry Sales Funnels Are Important

Not all customers will have their needs met with a general sales funnel. Depending on the industry you work in, you'll need to ensure you're providing the right approach.

Customers may be looking for advice to find the right supplements for their needs. Pet owners may want to know what products are best for their pets. Skincare customers often want expert advice.

Using sales funnels for each industry can help provide a more relevant shopping experience.

Shopify stores can use FunnelCraft to pick from a variety of templates for different niches. You can also customise these to fit your products.

Industry Funnel Journeys

1. Wellness & Nutrition - Match to Supplements

With such a wide range of products available in the well-being and nutrition sector including vitamins, minerals and nutritional supplements it can be difficult to know which products will best suit your customers.

You can provide a personalised journey with a supplement product match.

You can use quiz’s or recommendation funnels to ask customers questions about their preferences and objectives. This will help customers find the right products for them.

This can help wellness brands:

• Understand what their customers are interested in.
• Collect helpful information.
• Recommend relevant supplements.
• Improve product discovery.
• Create a more personal shopping experience.

Rather than having customers scroll through lots of products, they can follow a more structured journey.

2. Healthy Pets - Find Pet Products

Pet owners want products that are specific to their pets needs. It can sometimes be overwhelming trying to find the right food, accessories, grooming products and wellness products.

Using a pet product finder can help create a guided shopping experience.

Asking your customers about what type of pet they have, how big/small they are, their age and what they like (or any other requirements they have for the product) will help direct them to the correct category and recommendations.

This can help pet stores improve product discovery, learn more about their audience and create more engaging shopping experiences.

3. Food & Drink - Match to Tastes

Many food and drink businesses will have customers with differing tastes and preferences.

Using a taste match can help create an interactive product discovery experience.

Ask customers what their favourite flavours, preferences or interests are.

Depending on their answers, you can recommend relevant food and drink products.

For example, a specialist drinks store can use a quiz to help customers find what flavours they like. A snacks brand can recommend products based on their taste preferences.

This can help create a more engaging shopping experience.

4. Skincare - Book Personalised Consultations

Many skincare customers will have questions before purchasing products. They may want guidance on their skin concerns, ingredients in products or what products would be best for them.

A skincare consultation booking will help you connect interested customers with consultations.

By using a structured funnel customers can tell you their concerns, enter their contact details and make a booking for a personalised consultation with skincare experts.

This can help skincare brands:

• Generate quality consultation leads.
• Learn what their customers skin concerns are.
• Organise appointment bookings.
• Recommend relevant products and services.
• Build better relationships with customers.

If you're a skincare brand who relies on personal recommendations this can be a great way to engage customers.

Benefits of Using Pre-Built Funnel Templates

When creating a new funnel from scratch you will need to plan out your pages, write content, create forms and link everything together.

Using FunnelCraft gives you a more structured approach by providing templates for different industries.

Quick Setup

As you have a template to start with you can save time creating your funnel from scratch.

Improve Customer Experience

As the journeys are focused around industries you can ask relevant questions, recommend products and provide offers.

Improve Lead Generation

Quizzes, forms and consultation bookings can help collect information from customers to build better relationships.

Personalised Product Discovery

Products can be organised based on what the customer likes.

Structured Marketing Automation

You can provide a more consistent message by linking customer journeys with follow up processes.

How FunnelCraft Can Help Shopify Stores

FunnelCraft has been created to help bring key aspects of your sales funnel together.

You can create bespoke pages, lead capture forms, interactive experiences, offers and follow ups.

The features will help organise your customers journey, from product discovery through to checkout and post purchase.

If you are in an industry like wellness, pet products, food & drink or skincare then it can be a good place to start by using a funnel template based around your industry.

Conclusion

Each industry will have different expectations from customers. It's important your sales funnel reflects this.

Each funnel, supplement pairing, pet product finder, taste-based recommendation and skin consultation booking can be used for different purposes. Picking the right template will help you provide more relevant experiences to your customers and improve product discovery.

FunnelCraft can help Shopify stores get started with industry specific funnel journeys.

To make building your funnel easier, increase engagement and provide a personal experience for your niche customers, be sure to check out FunnelCraft in the Shopify app store!

Start using FunnelCraft here: https://apps.shopify.com/funnelcraft